Hi! I'm Ajay

With over four decades of experience across diverse industries, including 20 years in the Indian smartphone sector, I have seen the evolution of the industry from 2.5 million devices in 2008 to 150 million in 2023. 

My career began in 1980 with Usha, where I gained extensive sales experience across multiple sectors. I later transitioned to Usha’s export division, opening markets in Europe and leading the leather division. I led the launch of Usha Lexus mobiles in 2003, and later, as the Country Head for Dopod (later HTC), I established the brand’s presence in India, surpassing market leaders within a year. 

At Micromax, I spearheaded the smartphone division, elevating it to the No. 2 position in India by 2013, and was also instrumental in positioning it in the top 10 smartphone brands of the world. 

Subsequently, I served as CEO of Obi Mobiles where I had the opportunity to work alongside the Ex-CEO of Apple – Mr. John Sculley. In my next role as the Executive Director at Panasonic, I successfully doubled mobile phone volumes for the brand within just eight months.

My journey reflects a deep understanding of the Indian smartphone market and a proven ability to lead brands to success.
As a consultant, I currently provide strategic guidance to brands to drive business growth. I also consult agencies and write for leading national and international telecom publications.